What Jonah Berger is Reading

A professor at the Wharton School at the University of Pennsylvania, Jonah Berger is an expert on “virality” - how products, ideas, and behaviors go viral. His book “Contagious: How Things Catch On” shows how to make your product or idea catch on.

Via Shane Snow, here are the books on Jonah Berger’s bookshelf:

• The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing by Emanuel Rosen
• The Beak of the Finch: A Story of Evolution in Our Time by Jonathan Weiner
• You Just Don't Understand: Women and Men in Conversation by Deborah Tannen
• The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
• Micromotives and Macrobehavior by Thomas C. Schelling
• Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You by Seth Godin
• Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
• Diffusion of Innovations by Everett M. Rogers
• A Matter of Taste: How Names, Fashions, and Culture Change by Stanley Lieberson